Brand ambassador

Turn your content

into revenue

Have connections who could use Carv? Become a Brand Ambassador and get rewarded for every promotional activity - online or offline!
Apply to join


Is this for you?

Are you a Recruiting influencer, TA top voice, or HR tech enthusiast excited about the use of AI in recruitment? Take a look below to see if you’re a good fit.
You’re a (micro)influencer in the Staffing and Recruitment or HR space.
You have 10’000+ followers or you lead a community of 1’000+ members.
You actively create content or organize online or offline events for your community.


Why partner with Carv

Promote Carv on your website or in your social media content and earn rewards for spreading the word.

No Carv account required

Anyone can join the Ambassador program. You don’t need to be an active Carv user to be approved - you just need a large network and the willingness to spread the word and gain rewards.

Earn a flat fee for every post

We believe in the power of the word of mouth, and reward every post that promotes Carv and gets 5k+ organic impressions with a flat €100 fee*.

Earn 20% for every paying user you refer

People trust recommendations coming from their network more than any other source. This is why we reward you for every paying customer you refer to Carv*. Just share your Ambassador link and get paid.

Ready-to-use promo assets

We’re here to support you and to make it easy to promote Carv. By becoming our partner, you get access to ready-to-use marketing materials, so you can launch your promo campaigns in minutes.

Program setup

How it works

Get paid to help Recruiters bring their admin down to zero.
You promote Carv
You create a social media post or a blog article promoting Carv, sharing a product use case, or a heartfelt review. You can also organize an event where you promote Carv to your audience.
Someone sees your post and signs up
When someone clicks on your referral link and subscribes to our Recruitment Pro or Custom plan, your referral is a success.
You get rewarded
You get a flat fee for every post and 20% commission for every qualified referral. The commissions are paid by invoice, and tracked in real-time in your partner dashboard.

Your rewards add up

See how much you could earn

Get paid to help Recruiters bring their admin down to zero.
€100 flat fee for every promo post mentioning Carv
We cap the payments at €400/month*, meaning four posts across platforms. The posts must mention Carv, detail a use case, link to our page, and gain 5k+ organic impressions.
20% commission for every paying customer referred by you
This means €12/referral per month. By referring 10 customers, you can earn €120 monthly. The commission is awarded when a referred user signs up for the Recruitment Pro plan.
Spread the love and earn -  Online and offline
If you’re organizing an event, you can share your referral link with the audience to earn referral commissions. We’ll provide you with marketing materials to make promoting Carv easy.

“With Carv, I no longer worry about taking notes, allowing me to fully engage in conversations. Afterwards, receiving AI generated output is like striking gold. It’s a game-changer for recruiters.”

Marcel van der Meer
Sourcing Trainer

“Carv helps us save hours on administrative tasks. It’s as if every recruiter has an extra helper and can focus on candidates & clients rather than repetitive admin tasks.”

Saskia Lolkema
Saskia Lolkema
Managing partner
Luke Recruitment

Join us today

How to get started

Working with Carv is easy -
just follow the steps below to get started.
Step 1

Join the program

Once you apply to the program, we'll review your application and contact you within 5 business days. If you’re approved, you can start promoting Carv right away.

Step 2

Spread the word

Use your affiliate link in relevant content. Combine your expertise with the support of our marketing assets to make promoting Carv easy.

Step 3

Get rewarded

Earn a flat fee for every promotional post for the first 12 months*, and 20% for every referral who becomes a paying customer.


If you can’t find an answer below, get in touch via the Contact page.

Who can become a Brand ambassador?

The best-fit Brand ambassadors are HR tech influencers, in-house and agency Recruitment and Staffing professionals, Business transformation consultants, and AI tech enthusiasts who create content on social media platforms regularly and have an engaged audience of at least 10’000+ followers on their main social media platform. You’re also a good fit if you lead a recruitment or staffing community (online or offline) of 1’000+ members.

Do I need to be a Carv customer to join?

No, you don’t need to be a Carv customer to become an Ambassador, although being a product user does give you more legitimacy.

What types of promotion activities are accepted?

To qualify for the Partner program, your social media posts, promotional videos, podcasts, newsletters, or blog articles need to clearly mention Carv, a product use case, and to link to our website or our LinkedIn company page. You should always use your personal referral link, for both online and offline promotion. We do not accept affiliate links used on sites with adult or illegal content, promotional posts that don’t follow our brand guidelines, or activities that use fraudulent marketing tactics and abuse the program. In case of events where you share your referral link, the topic can be anything of interest for an HR/Recruitment audience.

What types of submissions are accepted?

A referral is considered qualified if they become a paying user on the Recruitment Pro plan. Thus, referrals are accepted only if they have the potential to become paying customers. For Custom deals, we pay a flat fee of €500/customer, capped at €5000 per month. Given the length of the sales cycle, these submissions are reviewed and paid separately.

How are my referrals tracked?

Your referrals are tracked through your Partner dashboard. You’ll be able to see clicks and follow your referrals’ journey until they become paying users. Please note that Custom deals are treated separately, as stated above.

How often can I promote Carv per month?

We accept up to four social media posts, podcast episodes, newsletter entries, or blog articles per month. In case of events, both live and on-demand events can be used for promoting Carv via your referral link. Please share the details of your event with the Carv team beforehand, to receive promotional materials and ensure the right tracking for your referrals.

When is a referral considered qualifying?

A qualified referral is a user who subscribes to the Carv Recruitment Pro or Custom plan through your referral link, within 30 days of clicking your link. Existing Carv customers or deals in progress do not qualify. Please see the Terms here for more details.

How much can I earn?

You can earn up to €400 per month from promotional activities (online posts), and 20% commission for every paying customer you refer to Carv. The referral commissions for Recruitment Pro customers are not capped, so the more people sign up using your affiliate link, the more you can earn. For custom deals, you receive €500 per deal, capped at €5000/month.

How do I get paid?

At the moment, we pay all commissions by invoice, so you will need to invoice us to get paid. All commissions can be tracked through your partner dashboard. You’ll be paid within 30 days once your referrals become paying users or a Custom deal closes.

What type of marketing materials do you provide?

You will get access to our media kit, brand guidelines, as well as ready-to-use banners and product imagery for your social media posts. Additionally, you are free to promote any blog article, podcast episode, or product video shared by Carv.

What is the difference between the Ambassador and the Referral program?

To become a Referral partner, you need to be an active Carv user. You can join the Ambassador program even if you’re not using Carv yourself, as long as you fit the selection criteria.

Can I join both the Ambassador and the Referral program?

The Ambassador program already includes a referral component, so if you’d like to promote Carv through your own content, then becoming a Brand ambassador is the better option. If you’re not a content creator or influencer but know people who might benefit from Carv, and love the product yourself, the Referral program is a better choice.

AI-Powered Recruitment

Cut Admin, Boost Hiring
with Carv

Carv is AI purpose-built to take over admin tasks related to intake calls & interviews.